1462 MENDOCINO AVE•
SANTA ROSA • CA • 95401
After 34 years of providing the best variety and knowledge of films in Northern California, it’s time to call it a day. Owner and film aficionado Mark Lowe is retiring after a long and distinguished career in the industry. His health issues have been complicated by multiple surgeries over the past year. Coupled with the impact of October’s wildfires on customers and friends, this is a clear choice.
The Droid has always been the source for the best variety and knowledge in films and the custodian of one of the great collections of the great art forms. The collection contains over 25,000 titles in DVD and Blu-ray, spanning the silent era, Criterion Collection, foreign films and TV, blockbuster movies, cult favorites, TV series and much, much more.
While Mark would appreciate a new owner to preserve this incredible collection of film and television to carry the torch for another generation of film buffs it looks like the collection must be broken up. The Video Droid will begin selling off their extensive inventory on Thursday, July 12, 2018, with plans for an “Afterparty” blowout celebration in the works. (Details to be announced in late July)
Brothers Mitchell and Mark Lowe founded The Video Droid with a single store in Mill Valley, CA. in 1984. Based on principles of customer service, love of film & treating people like you would want to be treated, their business steadily expanded, soon numbering fourteen stores across Marin and Sonoma Counties, employing over a hundred Droids. Their extensive collection of hard to find, classic and cult favorites has been curated by true film buffs…or as the staff is affectionately known: “Droids”. The Video Droid was in the top ten grossing chains of stores nationally and won marketing awards for innovative displays.
The Video Droid has produced local cultural events such as 2017’s local short film festival My Life: In 90 Seconds or Less. The festival, made possible by a Pop Up Creativity Grant from Creative Sonoma, asked Sonoma County residents to submit their 90 second or less video selfie to the Video Droid’s first annual film festival. In an ironic twist, the inaugural festival was held on the evening of Sunday, October 8, 2017- as the high winds and extreme heat had already sparked the beginnings of the tragic fires. By morning the landscape of Sonoma County had changed. Over the coming months, it became obvious that the impact on the Droid’s friends and neighbors would also contribute to the demise of the Video Droid.
The Video Droid is open daily from 11AM to 9PM daily.
Owner Mark Lowe and his staff can be reached at 707.526.3313
1462 MENDOCINO AVE• SANTA ROSA • CA • 95401